Chery Automobile Co., Ltd was founded in 1997 at the initiative of the Wuhu city hall of the Chinese Anhui province, five state-owned companies and holdings of this province acted as shareholders. Until now, 90% of the shares belong to the state.
Purchased equipment became the first production base European factory Ford. And already on December 18, 1999, the first car of the Chery brand rolled off the assembly line, and less than ten years later, on August 22, 2007, the millionth car was produced.
Technologies of the new time
Chery Automobile includes 6 automobile factories and 11 assembly plants worldwide. The company has also established a laboratory for its own research and development and testing, together with the American company MTS Systems, a world leader in vehicle testing. MTS Systems products and research are used by companies such as Mercedes-Benz, General Motors, Ford, Volkswagen, Boeing and Airbus.
The project involves not only finding and applying the best engineering and manufacturing developments and testing programs for automotive components, but also staff training. All this allows Chery to maintain a leading position in China in car exports.
Perfection in the details
Development is impossible in isolation, Chery management is well aware of this and pays special attention to partnership projects. Improvement of quality and workflows is facilitated by cooperation with American companies Quantum and Chrysler, and with the Italian company Fiat. Technological solutions are being improved through partnerships with well-known design firms: the British Lotus Engineering, famous for the production of sports and racing cars, And Japanese Mitsubishi Automotive engineering. A breakthrough in the design and comfort of many models was the result of collaboration with the design bureaus Bertone and Pininfarina from Italy. These companies worked with reference brands for the automotive market: Ferrari, Lamborghini, Maserati and many others.
DESIGN TEAM
Each car born in Chery is the work of the brand's design team. Leading the brand's design department are two directors, James Hope and Hakan Saracoglu, who have brought together a team of automotive experts from around the world and united them with a common goal: to show the essence of the Chinese automotive industry.
To achieve this goal, Hope and Saracoglu developed a working system that is based on four main principles - proportion, branding, design and quality. Each of these principles has an important impact. From Chinese culture, which goes beyond the connection with the brand, and seeks a deep understanding of what people are looking for in the understanding of the car, in order to appropriate, through design, cultural background and market trends, striving to create models of international standards.
ANT 3.0 concept
The concept is Chery's answer to the problems of congestion and pollution in large cities. Initially introduced in 2012, the concept has been continuously improved, getting closer and closer to the production model. The car has a zero-emissions electric motor powered by a wireless charging system and online telemetry. At the end of 2014, Chery introduced a strategic alliance to the world by signing with Yongche Inc. (specializing in creating a platform for signing Internet services) and Pateo Corporation (a company that has successfully developed technology for autonomous vehicles) partnership agreement. The task of the alliance is to create from the ANT Concept an intellectual vehicle, which will complement the ranks of environmentally friendly public transport in big cities.
proportions
Chery focuses on the golden ratio. Solid lines, dynamic and symmetrical, but at the same time energetic and graceful, give the impression that Chery models are always ready to launch. The design of the continuous side lines that emphasize the silhouette of each model is in harmony with the forward look. Thus, by strengthening the effect of horizontal lines, an ideal proportion and a unique appearance.
branding
Every established brand is born with a distinctive DNA. Chery's DNA comes from elements of Chinese culture and its influence on international design throughout history. In addition, design Chery's work strive to provide common features in each model, their integration into a family of products with its own spirit and character. To do this, the brand is working on two conceptual models: Betha - for sedan and model for SUV variants. Both models feature design elements that seek to highlight the beauty inherent in Chinese culture. Obviously, these will be various products that will form the range of Chery models until 2021.
Chery TX Concept
Winner of "Best Concept Car" at the Geneva Motor Show 2013, as well as the Auto Award Design 2012. This is the beginning of a new generation of brand products. His lines are inspired by the forces of nature and water.
Chery strives to create not only an impeccable appearance, but also strives to evoke the soul of each car, which expresses the strength and wisdom of the Chinese people.
Engines of the ACTECO family
There are many meanings of the word ACTECO, it can be understood in three meanings:
The first value is the designation of the manufacturability of the engine. The first letter "A" refers to the Austrian company AVL, which claims that the place of its foundation is the Chinese province of Anhui; the second letter "C" means China (China) / Chery (Chery); the last two letters "CO" are the English abbreviation of the word "cooperation" (cooperation, cooperation). Thus, the first meaning of the word ACTECO is an engine from the Austrian company AVL, located in the Chinese province of Anhui and cooperation within Chery Automobile Technology. AVL is one of the leading engine manufacturers in Europe, and has a leading position in Germany, supplying its products to well-known German car manufacturers. AVL technologies, together with the boldness and audacity of Chery, provide ACTECO with a starting point.
acteco engine technology complies with global standards for efficiency and energy savings to protect the environment
The second meaning of ACTECO is mainly related to design and technical specifications. The letters "TEC" in the middle of the word denote the English "technology" (technology); the last three letters (ECO) mean both economy and environmental protection); the last two letters (CO) are the abbreviation English word"cost / low-cost)" (cheap). The second meaning of the word ACTECO means that the engine technology meets the world's standards for efficiency and energy saving to protect the environment. It is one of those products that will help reduce economic (low consumption) and social (emissions of harmful substances) costs.
ACTECO also focuses on the third meaning of the first letter "A", which expresses Chery's business philosophy: in the automotive industry (Automobile), the brave fight for the first place (A). And the first three letters "ACT" (action - action) are of great importance for Chery, because. the company is developing its own approach to the automotive industry: no matter how contradictory the world is, the actions speak for themselves.
Chery was founded in 1997 at the initiative of the city of Wuhu in Anhui Province. Several state-owned companies and holdings of the province, as well as small investors, became the shareholders of the company. The production of the first cars was organized on Ford equipment, which the company purchased for $ 25 ml. The first car released by the company in 1999 was the licensed Seat Toledo.
In 2001, during the directive redistribution of assets of state-owned companies carried out by the PRC government, the Shanghai company SAIC became the owner of a 20% stake in Chery Automobile. Chery was able to use the SAIC license to sell its vehicles throughout China. Note that before she could sell cars only in her province. In the same year, Chery began to supply its cars to Syria, and became the first Chinese car exporter.
In 2003, Chery established its R&D department. In the same year, Chery signed an agreement with the Iranian SKT Group for the supply of components for the production of Chery brand cars in Iran.
In 2004, the company enters into a contract with the Cuban government to supply 1,100 Chery vehicles to Cuba. And by the end of the year, Chery's expansion extends to more than 24 countries around the world.
The beginning of 2005 was marked for the company by the launch of the first crossover, which was the Tiggo. And the volume of export reaches already 1000 units. And in December, Chery founded a subsidiary in Russia, which became the first subsidiary abroad. And already at the beginning of 2006, a contract was signed with Russian company Autotor for assembling Chery cars in Russia and already in April the first car rolls off the assembly line.
At the beginning of the same year, another novelty of the company comes off the assembly line in China - Chery Fora. In general, 2006 was a very eventful year. In March, an agreement was signed with the Indonesian Indomobile Group to assemble Chery cars in Indonesia. In June, a similar agreement is signed with Ukraine. Along the way, agreements are reached on the sale of cars in Turkey and on the start of assembly of cars in Egypt. The total sales of Chery engines in the USA exceed 5,000 units.
In March 2007, Chery becomes the leader with monthly sales of 44,568 vehicles, surpassing FAW Volkswagen, Shanghai Volkswagen and Shanghai GM. For the first time, an independent Chinese automaker has broken into the top spot in terms of monthly sales, ahead of such automotive giants.
In July of the same year, the first Chinese minivan Riich II was launched on domestic market.
And already in August, the millionth Chery car leaves the assembly line. Thus, Chery becomes the first car brand reaching a production volume of 1,000,000 vehicles.
In 2010, Chery cars take part in the Dakar Rally and take 28th and 29th places.
In the spring of 2011 on Russian market new Bonus and Very models appear. by the summer, 3,000,000 vehicles enter the assembly line of the plant. This year Chery engines entered the Top 10 for the fifth time best engines China.
The beginning of 2012 is also marked by the recognition of the company and it is included in the "Top 10 Innovative Enterprises in China".
A1/ Kimo
Cowin/Amulet
Fulwin 2/ Bonus
Fulwin 2 Hatchback /Very
A3/ M11 sedan
A3 Hatchback/M11
Chery (Chery) History of CheryAutomotive manufacturer Chery appeared in 1997, in the city of Wuhu. Few people know that at the beginning of its development, the company was a state-owned enterprise specializing in the production of engines for cars. In 2001, the first car of the company appeared, which, in its own way, technical indicators was identical to the Seat Toledo. Over the next two years, the company's management is negotiating to obtain a license for the production of cars based on model range SEAT. The first model was called "Amulet". The company then receives a large order for cars from the state, which are then used as taxis. After obtaining a license from SEAT, the company produces Amulet with a sedan and liftback body. The interior of the car does not change. These models are sold quite quickly in the CIS.
In 2003, the company demonstrates its new model called QQ. By their external and internal characteristics this car was similar to Daewoo Matiz. The people call the model "sweet" and it becomes in demand. In 2005, at the car exhibition in Shanghai, the concern presents its concept "S16". The body design for the car is created by the Italians. Then comes the Jaggi model, equipped with both 1.1 and 1.3 liter engine. The retail price for the car is at the level of 10 thousand US dollars. In 2008, the QQ model is updated. It receives a signature design from the studio at Bertone.
Then sales of the new Eastar model will start, which the company practically copies from the Daewoo Magnus. After modification and a number of improvements, a modernized version appears - B11 Eastar, which clearly testified that China can also create expensive cars premium class. Then the company's first SUV appears - Tiggo, which, according to external design painfully reminiscent of the Toyota RAV4. This model was very popular due to its low cost.
When the Tiggo model appeared, Chery had already been able to sell more than 500 thousand copies of cars. The company had about 400 branches around the world. Among Chinese car manufacturers, Chery at that time ranked 3rd, this was achieved in a record time of 5 years. At the end of 2008, the company already produces 400,000 cars a year, it is actively creating new test blocks and building new workshops.
2007: The company produces its own serial turbo engines for its cars. The power of the new engines reaches 170 Horse power. In the same year, the company presents a new model A6 Coupe, mass production which was launched the following year.
The company is gaining production momentum and demonstrates a new minivan - Riich 2. It consumed a small amount of fuel and had increased safety. New models are shown at the Shanghai exhibition, where for the first time the public was shown a model - Fengyn II Coupe. She was going to the chassis of the Amulet-a. Chery has been introducing a number of new cars throughout the year - S12 and A18, the latter being a utility station wagon. It is also built on the basis of the Amulet.
In 2007, a presentation of the company's new sedan, the B21, was held in the capital of Russia, which then went into mass production. The creators focused on the reliability of the new car due to the installation of new spars. With the release of this model, the company wanted to change the attitude of the domestic buyer towards cars from the country of the rising sun. It is in 2007 that the company presents the largest number of production cars and their prototypes.
2008: Production of the new B22 starts. Then, in 2010, an upgraded version of the B23 comes out. At 22, it was presented in a hatchback body, and B23 - a coupe. The cars got quite elegant features thanks to the work of professionals from the Bertone design company. In 2009, the company releases a new Chery A13 model, which is the ideological successor of the obsolete Amulet.
Chery cars are not particularly popular in the European and American markets, since they are not perceived at all in the West. Due to their low cost in the CIS, they are very popular, and despite the existing shortcomings in some models, the demand for them does not fall.
Chery Automobile Co., Ltd. is a Chinese automotive company headquartered in Wuhu, Anhui Province. Despite its young age, the Chery brand is widely known all over the world and not only sells, but also manufactures cars in several countries outside of China, including Russia.
Chery manufactures cars, minivans, SUVs. The commercial vehicles that the company assembles are sold under the Karry brand. The automaker includes a separate Chery Engine division, which manufactures engines.
Chery Automobile Co., Ltd. was established in 1997 on the initiative of the city of Wuhu. The company's shareholders are state-owned enterprises and holdings of Anhui Province, as well as small investors. Automotive equipment was purchased from Ford Motor for $25 million.
In 1999, the first car of the brand was released. For its production, the SEAT Toledo chassis was used. The model was named Fengyun. During its development, parts and drawings were bought unauthorized, which could lead to a lawsuit from Volkswagen, but the dispute was resolved out of court. For the manufacture of the engine, outdated Ford equipment was bought. It was a 1.6 liter power unit 94 hp Later, the motor was replaced by modern TRITEC and ACTECO.
Chery Fengyun (1999-2006)
At that time, China had very strict regulations that prevented new players from entering the automotive market. Therefore, for almost two years, Chery officially produced only "automotive components." Chery received permission to sell cars throughout the country in 2001.
Then 20% of Chery Automobile shares were transferred to SAIC. This is what allowed the brand to enter the entire Chinese market. However, soon SAIC sold its stake due to increased tension between Chery and another partner, General Motors.
Also in 2001, Chery began to supply cars to Syria, becoming the first Chinese company to export cars.
Two years later, Chery creates its own research and development department. An agreement is signed with the Iranian company SKT Group, according to which the supply of components for the production of cars of the brand begins to Iran.
In 2003, Chery QQ comes out, which is a converted Daewoo Matiz. Due to its cheapness, and this is one of the cheapest production cars in the world, the model has gained immense popularity in China. It became the best-selling car of the brand.
In 2010, its electric version Chery QQ3 EV was released with a range of 100 km on electric traction only. Later, the car in a slightly revised form was presented at the Guangzhou Motor Show in 2011, and in 2013 a new generation debuted at the Shanghai Auto Show.
Chery QQ (2003)
In 2004, the production of Chery cars reaches 200,000 units. The company becomes the leader among Chinese automakers in terms of export volumes. At the beginning of the year, Chery opened up the Cuban market for itself, and by the end of 2004, it was selling its cars in 24 countries around the world.
In 2005, Chery begins to produce high-tech engines of the new generation ACTECO. They were developed together with the Austrian company AVL. Chinese stamp mastered the production of a wide range of gasoline and diesel engines volume from 0.8 to 4 liters.
In the same year, the company's first crossover, the Tiggo model, was released. Despite the similarity with the Toyota RAV4, or maybe because of it, the model has become very popular not only in China. It was collected in Uruguay, Italy, Egypt. In Russia, the assembly of model cars until 2008 was carried out at the Avtotor Kaliningrad plant, and then at TagAZ.
Chery Tiggo (2006)
In December 2005, Chery opens a subsidiary in Russia. It was the Chinese automaker's first overseas subsidiary. In the same year, assembly is being established Chery car in Novosibirsk. Since 2006, cars of the brand have been assembled at the Avtotor plant in Kaliningrad.
In 2006, Chery Fora appears - a front-wheel drive class C sedan, which is assembled in Russia at the TagAZ plant under the name Vortex Estina. It is equipped with a transversely mounted aluminum four-cylinder engine, the emission level of which complies with the Euro 4 standard.
Chery Fora (2006)
In the same year, car production starts in Indonesia and Ukraine, and agreements are signed on deliveries to Turkey and assembly in Egypt.
In March 2007, Chery becomes the leader in monthly sales in the domestic market, ahead of Shanghai Volkswagen, FAW Volkswagen and Shanghai GM.
At the same time, the Riich II minivan is launched for the Chinese market. His debut took place at the Shanghai Auto Show in 2006. When developing the car, special attention was paid to aerodynamics, safety, economy and interior comfort.
The car received a 1.3-liter engine with 83 hp, 15-centimeter ground clearance, space for seven passengers and a reinforced body structure.
Chery Riich II (2007)
In 2010, the cars of the brand participate in the Dakar Rally, where they take 28th and 29th places.
Now Chery Automobile unites 6 automobile plants and 11 assembly production lines around the world. Together with the American MTS Systems, she is working on testing cars.
The Chinese automaker cooperates with such companies as Lotus, Mitsubishi, Pininfarina, Bertone.
As part of cooperation with other automotive manufacturers and a strategy to improve the cars produced, the Ambition Line was created, which includes the Bonus 3 and Arrizo 7 sedans, as well as the Tiggo 5 crossover. They are the result of the company's work to introduce innovative technologies and maximum safety systems.
Chery Arrizo 7 (2013)
In 2014, a factory opens in Brazil. Now Chery intends to continue its expansion in the global market and develop automotive technology in its own production. Thus, developments are underway in the field of improving hybrid and electric cars, as well as sites for the construction of new plants are being selected.
Chery Automobile Co. Ltd - young car company from China. The history of Cheri calls the year of foundation the 1997th, the location is the city of Wuhu in the Chinese province of Anhui, the headquarters of the automaker, a research institute and a large car assembly plant are also located there. The main shareholder of the state-owned Chery Automobile Co. advocates the government of Anhui Province (PRC).
In 1997, Chery's car manufacturing equipment was purchased from Ford Europe for only $25 million.
Chery Car Reviews - Cherie's novelties:
In 1999, after purchasing a license for the Toledo model from Seat, the Chinese Chery starts producing its first car. Chery Amulet.
For two years, the Chery company could not obtain a license to sell its cars throughout China, during this period Chery Amulet was purchased for taxi services and the administration of Anhui Province.
The next milestone in the history of Chery: in 2001, 20% of the shares of Chery Automobile are transferred to the SAIC holding (Shanghai), which owns a license to trade cars in China. Cherie's cars are starting to be sold all over China and exported to Syria.
Chery Automobile Co. Ltd is the first company from China, whose cars were sold for export.
In 2002, the Chinese company Chery became the first automaker to pass the safety tests of the Auto Side Impact Test (China National Auto-Test Center) and obtain ISO/TS 16949 TUV certification in Germany.
In 2003, the Automotive Research Institute was opened at the plant to design and develop its own cars. SKD set up in Iran Chinese cars Chery. The Chery QQ model appears, strongly reminiscent of its spring appearance Daewoo Tico, and a sedan Chery Eastar, copying Daewoo Legenza.
A difficult moment in the history of Chery was the withdrawal of SAIC from the shareholders in 2004, but the Chinese manufacturer managed to keep a license to sell cars in China and retain the right to export. The plant is equipped with modern painting equipment of the DURR system. The release of cars at the end of the year is more than 185,000 copies.
In 2005, the company begins technical cooperation with the British company Lotus Engineering and Japanese Mitsubishi Automotive Engineering. Specialists from Bertone and Pininfarina (Italy), Cavax (Japan) are involved in the development of the design of Chery's new products. The Chinese company starts producing Acteco motors (Euro 4) developed by the engineers of the Austrian company AVL List. The engine range consists of 18 diesel and gasoline units volume from 0.8 to 4 liters.
In the same year, the history of Chery was enriched by the release of another clone, this time the Toyota RAV4 crossover - Chery Tiggo, also produced in Russia under the name Vortex Tingo.
In 2006, the production of Chery cars was launched in Russia, Ukraine and Indonesia. New models: Chery sedan Elara (in Russia TagAZ Vortex Estina,
minivan Chery CrossEastar (CheryB14), compact sedan Chery Jaggi (Chery QQ6), minivan Chery Karry.
In 2007, the original Chery Kimo hatchback appears.
In 2008, the A13 model, also known under other names: Chery Bonus, Chery Very or ZAZ Forza. Also cars with Italian design Chery M11 sedan or hatchback.
Launched in 2010 compact crossover Chery Beat, in Russia the name of this new Chery is IndiS.
Chery Automobile Co., Ltd produces cars under four sub-brands: Chery, Rely, Karry and Riich.
In 2011, Chery Automobile produced about 650,000 vehicles, a quarter of which were sold for export. Chery is currently the 7th largest car manufacturer in China. Currently, in addition to China, Chery cars are produced at fourteen factories in different parts of the world.
In March 2012, another significant event in the history of Chery Automobile Co. took place. Ltd and Jaguar Land Rover signed an agreement to assemble Jaguar and Land Rover cars in China, as well as to jointly create a new car brand, development and production of motors and gearboxes. The first results of this transaction can be expected in 2013. The total investment in the construction of the plant and the research center is $2.78 billion. Looks like, latest cars technology is coming to China.