Hashtags for Instagram are a way to search for a video or photo, the ability to promote publications for certain queries. Essential for online business, personal pages and blogs. Thanks to short phrases, the page owner can get more likes and comments, thereby raising the post in " Popular».
Where hashtags are used
Instagram users write short queries in the description of the publication, on Stories and on images. Promotion hashtags are used only in the signature, where other members of the social network can find the post. Information about the latest entries appears when you click on the phrase.
Bloggers often create their own queries that can be used to find their account or individual posts. By clicking on a unique tag on someone's page, the user will see all the posts related to that topic.
How to use?
On the personal page, the most popular hashtags can be used in the profile description or under publications. To quickly search for comments, they also write there in order to additionally bring the page to the TOP. The request looks like this: # (phrase)", without spaces.
To add hashtags for followers in your profile description:
It is better to use one, maximum two words. Long queries will not be displayed.
There can be up to twenty hashtags under one publication, but the recommended number is no more than five. These are words that relate to the topic of a post or blog.
Greetings to all Instagram fans! If you're reading this, you probably haven't promoted your profile yet! In today's article, I want to review the most popular hashtags on Instagram and explain how to use them correctly so that your account does not get lost in the gray mass of faceless and uninteresting profiles.
From this article you will learn:
If you still don’t know what a hashtag is on Instagram, then I’ll explain. These are special marks that reflect the essence of what is shown in the photo. They work like internal links. If you click on them, then the screen will display pictures under which users have put the same hashtags.
Hashtags play an important role in the process. It is very important to choose and write them correctly. The number of likes and the status of your post will depend on this. There are services for hashtags that allow you to collect users who have published their media content under the hashtags given to us.
There may be several of them, the main thing is that they fit the meaning. According to Instagram rules, you can put no more than 30 hashtags under one photo. Each tag must begin with the "#" sign, followed by one or more words without spaces. After the end of the hashtag, you need to put a space and start the new hashtag again with a hashtag. When finished, it looks like this:
Hashtags can be placed in several ways:
- in the body of the post.
Personally, I don't really like this option. This text is hard to read.
- At the end of the post. This makes it much prettier. First, you write the entire text in full, and under it all the hashtags:
- Under the post in the comments. This is what they do if the post turned out to be very long.
Why are hashtags needed?
In fact, they have several uses. Not just for promotion.
- Post category definition. Hashtags were originally created to sort photos by topic. And this is very convenient, because you can easily and quickly find images of food, animals or attractions with a single request.
- Page navigation. Many bloggers create their own unique tags so that they can be used to find all the photos on the desired topic. For example, under each publication with a recipe they write #alina_recipes, and about cosmetics - #alina_beauty and the like.
- Holding contests and sfs. Often, when drawing prizes, the rules of participation stipulate that you must place a repost on your page with a unique tag, for example #ivanova_sfs or #iphone_for_repost. According to them, the organizers find the participants, among whom the winner is subsequently determined.
- Brand advertising. The user publishes a review on a particular product or service on his page on the social network, and indicates the brand or brand in the hashtag, for example: #miracle yogurt #dior #mazda6.
- Search for clients and buyers. For example, in the service sector, it is customary to leave hashtags indicating the location of a particular object: #hairdresser_vladimir #manicure_arbat. According to them, a potential visitor can find a place near the house. Try and make a request on Instagram! Maybe you'll be lucky and no longer have to get your hair cut on the other side of the city.
Top hashtags
How to determine the popularity of a hashtag? If you enter the # symbol in your post and start typing any word, the system will offer you several options to choose from. To the right of each of them, the frequency of their occurrence will be indicated, i.e. number of posts with the same tag.
The coolest hashtags are those that have been used more than 1,000,000 times. And the least popular are those whose frequency did not exceed 50,000.
Where can you find the most common hashtags? Of course, you can thoroughly study a couple of dozen top accounts, or spend an entire night entering different hashtags. But there are easier ways.
There have long been services on the Internet that select the most popular hashtags on any topic for you. Personally, I tried two such sites:
- http://mytager.com/
- http://instatag.ru/
There are also mobile applications, such as TopTags, Social HashTags and others. You can easily find similar ones in the AppStore and PlayMarket.
They all work on the same principle - they give you top hashtags, and also divide them into categories: food, family, animals, likes, promotion, etc. You can also add your favorite tags to your favorites, copy them and paste them into your posts with one click.
You can write hashtags in any language. As a rule, Russian and English tags are used in Russian insta.
At the moment, the most popular Instagram hashtags written in Russian are the following:
Instagram #life #life is beautiful #sky
The first most popular hashtags for instagram in English:
#like4like #instalike #fashion #beautiful #love #instagood #me #tbt #cute #follow #followme #photooftheday #happy #selfie #picoftheday #instagramanet #instatag #smile #friends #fun #summer #instadaily #igers #swag #amazing #tflers #follow4follow #likeforlike #bestoftheday #l4l
For greater coverage, you can enter hashtags under one photo in both English and Russian. Here is an example of a top post with mixed hashtags:
#like4like #instalike #happiness #summer #life #vacation #summer #russia #style #fashion #beautiful #happy #moscow #love #girl #photooftheday #love #follow #photo #instagood
As you can see, such labels are universal. Most of them will suit almost any photo. And some of them are even aimed at collecting likes and increasing the number of followers.
Most Relevant Categories
I don't have instagram. I just walk around the city and tell strangers about what I eat, how I am doing at home and at work. Already three subscribers: a doctor and two police officers watching me.
This joke perfectly describes everything that people post on inst. Let's find common topics and select frequently used tags for them:
- Food. Food has become one of the favorite categories of users. Photos of beautifully presented dishes commonly served in restaurants, homemade recipes, snacks on the run, sweets and pastries. Catch hashtags on the topic:
#eating #yummy #delicious #deliciousfood #yummy #tasty - Kittens. I have already said that few Instagram profiles are complete without our furry friends. If you want to glorify your cat, use the following tags:
cat #catsagram #bestmeow #catlessandlifeneta #cats rule the world #catssuchcats - Children. Many moms on maternity leave have Instagram blogs about parenting, family, and relationships. They are also called instamoms, and they use the following tags in their publics:
#kids #kid #child #instakids #baby #children #childrenphoto #family #instababy #happy #smile #familytime #small #malyavka #son #sonny #daughter #daughter - Selfie. This is a photo of himself. They have gained such popularity that for their sake, smartphone manufacturers have begun to massively improve the quality of front cameras. And the sellers of monopods (selfie sticks) made a fortune. Here's how they usually sign themselves:
#selfie #selfies #selfietime #selfienation #selfiequeen #selfiestick #selfieoftheday #face #faceoftheday #me #instaselfie #instame #girls #eyes #portrait #cute #beautiful #love #selfiemachine #selfiemirror #selfieday #selfieis a disease #I #face - From mid-December to this day, most of the photos are associated with the New Year and Christmas. Take note of these hashtags, because the Old New Year is still ahead:
#2017 #2018 #christmas #christmastree #christmas2017 #holidays #holidays #winter #xmas #family #merrychristmas #happynewyear #newyear #bye2017 #hello2018 #newyear #newyear2018 #newyear #newyear2018 #tree #tree2018 #winter #celebrate #celebrate #meet #christmas #christmas #merry christmas #holidaymood #goodbye2017 #hello2018 - Some use Instagram as a lookbook, looking for popular posts about fashion and style using the following tags:
#instastyle #instafashion #look #lookbook #lookoftheday #fashion #style #beautiful #clothes #mylook #mylooktoday #todayimwearing #fashionpost #suit #dress #dream dress #skirt #top #mystyle - Travel blogs are considered to be one of the most visited on Instagram. If you want to admire, then search by tags:
#travel #traveling #travelgram #traveler #travelphotography #traveltheworld #travelblog #vacation #vacations #vacationtime #instatravel #instatraveling #instatrip #tourist #tourism #trip #visiting #tourist #trip #vacation #vacation #resting #tour #flight #around the world
Topics for publications can be listed endlessly, and there are dozens of times more hashtags for them. Do not forget that in addition to photos, you can post funny videos and stories. You can also add tags there. Choose what you like. The main thing is not to overdo it.
Terms of Use
Many people think that in order to get to the top and get promoted, it is enough to throw in the most popular hashtags and catch likes. In fact, this is a little different. Although there is some truth here.
The fact is that frequently occurring hashtags must be used with great care. The best posts on Instagram are selected based on the number of likes they got in the first minutes after posting. Therefore, to get to the top, you need to compare the average number of likes on your regular posts and the number of likes that the photos in the top for a given tag received. If you usually get fewer responses, then it is unlikely that you will be able to get into the top nine.
Of course, you will have some new followers. But the photo feed for the most popular hashtags is updated very quickly. Therefore, your publication will quickly slide down.
For convenience, I will give an approximate ratio of the number of photos and likes that are needed to reach the top:
- More than 100 million photos - more than 10 thousand likes;
- 1-100 million photos - an average of 5 to 10 thousand likes;
- 500 - 900 thousand photos - 1 - 5 thousand likes;
- 50 - 400 thousand photos - up to 1000 likes;
- less than 50 thousand photos - about 100 likes.
How to write hashtags on Instagram as efficiently as possible? There is a good scheme with which it is best to do wrapping:
- You post a fresh post and put under it the 30 most popular tags.
- Wait for 5 minutes. During this time, you will collect a maximum of likes, after which your photo will fall far down the list of hashtags.
- After that, you can delete hashtags and put 30 new ones that are different from the previous ones.
On them you will catch a few more likes.
The scheme really works. But it makes no sense to repeat this cycle more than 3 times, because in an hour your entry will no longer be considered new and hardly anyone will find it. Yes, and in general, I think it is suitable only for the most confused. As for me, it’s better to devote more time to quality content, choose the optimal time for posting photos, put geotags when traveling around cities and countries. Do not forget that hashtags are just an auxiliary tool for promotion.
Liked the article? Save to bookmarks. Then you can use my selections at any time and write ready-made hashtags under the photo on Instagram. There is nothing easier! Share the link with your friends, let them subscribe to my blog and join us to find the best ways to make money online. I wish you millions of views and on this I say goodbye! #bye
Making the next publication on Instagram, you think for a minute which hashtags are appropriate in a particular case and which are not. Sometimes, the record is completely left without any marks. Simply because users do not see much sense in them, and consider hashtags to be useless garbage that does not carry any benefit for promoting an account.
At the beginning of 2018, Instagram introduced a hashtag subscription. Now everyone can subscribe to a certain hashtag and the top 9 publications for it will be shown to each subscriber.
What are hashtags for Instagram?
A hashtag is essentially a search query.How to make hashtags for Instagram?
To write hashtags under publications, use the "#" symbol. Whatever they call it: hash, sharp, sharp, and even octothorpe. The word that will be written after the hash automatically becomes a link. It is important that there should be no spaces after the "#" character. When a hashtag consists of several words, they are written together or separated by other characters, such as an underscore.
Using TOP hashtags promote your account more effectively. - Put hashtags in the description of the photo and video and in the comments below it. If the entry is promotional in nature, then it is best to place tags in the description.
- In the text of the link, write words in Russian or English, use both upper and lower case letters, add numbers.
- Punctuation marks are not allowed in hashtags.
- The label should reflect the essence of the publication. Avoid meaningless hashtags.
- Do not overload the publication with hashtags, 3–5 thematic and related tags are enough.
- To promote your account, before placing links, check out the TOP tags, select the appropriate ones and place them under your post.
Ordinary users use hashtags as a kind of publication decoration. For a commercial account, this use of the tool is simply inappropriate.
Instagram hashtags popular in 2019
The most popular account on Instagram is the account of the social network itself. You don't need to be a prophet to guess that the most popular hashtags on social networks are #instagram and #instagram.
As for the rest of the tags that are popular in 2018, they are divided into two groups: hashtags in Russian and in English. The language of the link depends on which audience the publication is aimed at. If the user's task is to attract foreign users, then the hashtag should be in English and vice versa.
There are relevant and popular tags on various resources, for example, on https://instatag.ru. If we consider the entire audience of Instagram, the main leaders in popularity stand out:
#follow, #haire, #love, #like4like, #followme, #summer, #smile, #beautiful, #amazing, #fun, #girl, #friends.
#beautiful, #followme, #guy, #joy, #smile, #Moscow, #Russia, #girl, #children.
It is worth paying attention to the hashtags: #follow, #followme, #like4like, #followme. These links are created for the exchange of subscriptions. The user under whose publication this tag is located agrees to a mutual subscription or like. They are useful for those who want to promote their account from scratch. Using them, the account will become popular in the shortest possible time.
Hashtags for Instagram in English
There are a number of tags that have been popular year after year. By placing one of the links, do not doubt that the published entry will remain unnoticed. Most in demand among English-speaking users:
#happy, #instafood, #me, #instagood, #selfie, #cute, #fun, #friends, #bestoftheday, #follow, #followme, #style, #lol, #swag, #instalike, #l4l, #fasnion , #hot, #fitness, #pretty, #cool, #repost, #instago, #girls, #funny
The use of tags will help any user reach the maximum coverage of a foreign audience. And, thereby, increase the likelihood of getting a lot of subscriptions and likes.
Popular hashtags for Instagram in Russian
Since foreign users are only in exceptional cases the target audience of domestic accounts, pay more attention to tags in Russian. Some Russian-language popular hashtags are similar to foreign ones. For example, the #love tag is also popular with us - #love.
In terms of frequency of use, the leaders among hashtags in Russian in 2018 are:
#moscow, #insta, #russia, #instagramnet, #ukraine, #instagram in Russian, #competition, #road, #I, #likes, #girls, #nature, #night, #life is beautiful, #day, #life, #smile, #I, #super, #friendship, #selfie, #my love, #friends, #children, #photo, #sky, #love, #you, #sun, #couple, #beauty, #money.
If the location of the target audience does not play a particularly important role, combine Russian and English tags. The main thing to remember is that on Instagram no more than 30 hashtags are allowed under the publication.
Instagram hashtags: food
Delicious photos of gourmet dishes are the hallmark of Instagram. Perhaps every profile has at least one picture of food. Users take photos of food during lunch, snacks, and after serving an exotic dish. So that the culinary masterpiece does not go unnoticed and becomes the property of a wide audience, place the following hashtags under the entry:
food
#instafood, #yam, #foodlove, #foodisfuel, #foodlovers, #foodgram, #foodshape, #foodblogger, #foodies, #foodphotography, #foodart, #instatag, #food, #foodcoma, #instagrament, #fooddiary.
It should be borne in mind that they are intended for food in general. Add narrower tags like #pasta, #salad, etc. Drinks should also not be neglected if the photo shows a glass of wine, the hashtags #wine or #vine will be appropriate in this case.
Cool hashtags for Instagram
Some users have a fantasy approach to writing hashtags; among standard and hackneyed links, there are also very original ones. Here are the most popular cool hashtags that are found on Instagram:
#chokupilla, #likenichokaknerodnaya, #nativeswamp, #does not stick, #thintztyntztynts, #muddymind, #brains to get, #in coats and slippers, #bow tie self-tying, #girlsthesegirls, #give three, #toaddushihochuncan't, #paintnailstimimoruk, #anglednot thought up, #sandaluk .
These tags are the exception rather than the rule. It is these links that are attached to the records for the sake of beauty, and they really do not carry much benefit. Some users manage to fit entire sentences into one hashtag. This is a classic example of what not to do.
Hashtags for Instagram photographer
Specify tags - customers will find you faster.
#instaphoto, #photozone, #photoshoot, #photoarchive, #color, #photography, #photowithout filter, #art, #fotofan, #pictures, #photostudio, #fotoforrussia, #photoday, #photoreport, #model, #photography, #photographers , #photo project.
#photo, #instaphoto, #pic, #picofday, #picoftheday, #photograph, #instapic, #picture, #photos, #photogram, #picsticth, #photoofday, #photoaday, #photooftheday, #photogrid.
Again, don't overload your photos with just hashtags related to the main topic of the post. Enter more specifics, for example, #model, #children, #wedding, etc. Tags on related topics should also be chosen based on their relevance.
Hashtags for Instagram: sports
The concept of "sport" includes fitness, and aerobics, and bodybuilding. However, by designating a post with a common hashtag, the likelihood that the right user will stumble upon it is much higher than if there is none. To designate photos from the "sports" category:
#sport, #sportsportsport, #strength, #gym, #health, #instasport, #sportthispower, #sportforall, #sports, #health, #sportshealth, #sportsfamily, #strength, #healthy lifestyle.
#sport, #instasports, #win, #sports, #play, #sportsday, #score, #sporty, #game, #health, #healthylifestyle, #gametime, #gym, #gymtime, #run, #strong, #power , #gymmotivation, #heavy, #gymlife.
Russian and English tags overlap again. Regardless of the spoken language, the way of thinking of people of any countries and continents is, in essence, similar to each other. If you need to dilute several Russian hashtags with English ones, do not search the TOP-10 popular foreign tags online, but simply translate the ones already registered into a foreign language.
Hashtags for Instagram: work
Work takes up most of the free time of any modern person. Posts from the workplace flicker as often as pictures with food. So that an interesting profession does not go unnoticed:
# work .
#work, #business, #workinprogress, #workshop, #atwork, #workhard, #office, #dayjob, #biz, #instajob, #jobb, #workingout, #workflow, #lovemyjob, #workhardplayhard, #working, #instawork .
Like workdays, hashtags about work are quite monotonous. Posts from the workplace enter the feed so massively that even an entry marked with a hashtag very soon finds itself in the last lines of the thematic group.
Hashtags for Instagram: flowers
Flowers are one of the most beautiful creations that nature can give. They are able to fascinate with their beauty, elegance and tenderness not only a child, but also an adult. Not surprisingly, users take pictures of bouquets at every opportunity and share pictures with the whole world. So that beautiful pictures are seen not only by subscribers:
flowers , #petals, #gift.
#flowers, #flowerslovers, #petal, #nature, #beautiful, #flowersofinstagram, #flowerstyles_gf, #instaflowers, #flowerpower, #flowermagic, #plants, #flowerstalking, #floweroftheday, #beauty, #flowercrown.
When writing tags for photographs with images of flowers, the words “summer”, “spring”, “love”, etc. are very common. Tie the above hashtags to the season, event or a specific type of flower.
Why do they need these tags?
Likes, likes and more likes. With the right combination of circumstances, the first likes appear 5-10 seconds after the publication of the photo on Instagram.
Don't even count on new subscribers. At least I didn't get anything.
How to use them?
All hash tags (use them in blocks) must be inserted into the description of the photo when it is posted. Here's how it is after posting.
For maximum effect:
- 5 minutes after posting a photo, go to view the comments on it
- Delete hash tags placed there
- Post a new block of hashtags
By the way, to cover your tracks, you can remove the tags. Likes are not going anywhere :)
And here is the list
The list is divided into thematic blocks. I personally only use the first block of hashtags. I recommend beauty girls to put down their hashtags. By the way, you can use all at once or one after another.
For convenience, I saved the list in the default iPhone Notes app. When necessary, I copy the tags from there and paste them into Instagram.
Russians
#russia #vk #vkpost #russia #love #moscow #i #autumn #photo #snow #porussian #winter #peter #metro #fashion #style #girl #journey #sky #night #morning #beauty #evening #girls #rain #beautiful #house #city, #summer #photonog #food #cat #cat #kote
Follow me completely
#follow #followme #followforfollow #followme #follower #followers #alwaysfollowback #followbackalways #teamfollowback #ars @ibragimovars #followbackteam #f4f #ifollow #followall #followhim #followher #pleasefollow #pleasefollowme #me #likeforlike #like4like #likeback #instagood #tweegram #photooftheday #iphonesia
25 most popular
#instagood #tweegram #photooftheday #iphonesia #instamood #tbt #igers #picoftheday #instagramhub #ars @ibragimovars #iphoneonly #instadaily #bestoftheday #jj #igdaily #webstagram #picstitch #follow #happy #sun #love #beautiful #summer #cute #me #girl
tags for chikul
#girls #girl #me #love #blonde #hair #cute #gorgeous #smile #beautiful #model #hot #pose #women #ars @ibragimovars #hotgirl #hotgirls #beauty #adorable #heart #face #lips #eyes #mouth #stunning #tagstagramers
Alpha males affix these tags
#boys #boy #man #men #cute #hot #gorgeous #smile #beautiful #pose #face #heart #eyes #me #ars @ibragimovars #mylife #guy #guys #hotguy #hair #model #male #malemodel #abs #hunk #tagstagramers
In general, it seems to me that it is easier for beautiful girls to unwind in social networks. Everyone else has to stand out.
Promoting an Instagram account is a routine and tedious task. For 6 months now I have been using the service https://pamagram.com/ru. This is a fully automatic online tool that likes other photos on Instagram. Users like it and they subscribe to me. I recommend!
Last update: 2019-05-04
The most common misconception when promoting your Instagram is to search and publish, instead of those that match the photo and are able to interest users. This can be judged by the activity of search queries, such as: " popular instagram hashtags" and " most popular hashtags on instagram". A popular hashtag does not mean that it is the right hashtag for Instagram promotion. There is a direct relationship between the popularity of a hashtag and its "lifetime" - the time interval for which a user can like or go to your page using a hashtag. This relationship can be displayed using a chart.
For example, the life of the most popular hashtag on Instagram (point A on the graph) is only a couple of seconds, because. an avalanche of photographs is published on it. According to my latest measurements, from 500 to 1000 photos are fasted per minute on the #love hashtag, and the volume of published photos on this hashtag is approaching a billion. But, for example, a hashtag can live forever until it becomes popular, but at the same time, the probability that a user will follow this hash throughout the day or even a week is very small (point C on the chart), because. The hashtag is new and unknown to anyone.
So it turns out that these two extremes (points A and C) are not suitable for the typical case of Instagram promotion, except for those options when you already have 30,000, 90,000 or even more subscribers. For promoted accounts, completely different tactics are needed. In the meantime, you have 1800 - 900 subscribers or even less, then you need to be especially careful in choosing hashtags for each new photo, and these hashtags are located at point B, or more precisely in the area of points B1, B2 and B3 on the chart below.
Collecting these hashtags is not difficult, for starters, just go through the users who post the same photos as you, for example, let it be a hashtag and see what hashtags people use on the topic of landscape. Landscapes include photographs that depict sunrise or sunset, snowy mountains or a forest glade, green meadows or a lifeless desert - all this is a landscape, but in different thematic groups. Pay attention to what tags are used, if the photo shows water (ocean, sea, lake, river), there will definitely be a hashing word _water_, if there are huge clouds and a beautiful sky, then words such as: _sky_, _cloudscape_ etc.
To the collected list of hashes, it remains to add the country and place where the photo was taken, as well as special hashtags of various thematic contests, so that you get a pretty decent hash array. Today, it is allowed to place a set of 30 hashtags under a photo on instagram, i.e. not 2 or 3, but as many as 30, so that there is where to turn around! True, there are some tricks that allow you to publish more hashtags, but these are tricks that you can only learn in a private conversation :) So, you have collected a certain number of hashtags, for example 50 or 130, and now you need to systematize them and determine them graphics, in order to end up with a sign like this, .
What do you need for this? And to solve such a problem, you urgently need a free and most useful service for promotion on instagram -. On this resource, you can collect lists of competitors, and see the most popular hashtags on Instagram, and at the same time get complete statistics on your list of hashtags and expand the hashtag list itself through Tag Search Results.
Then it’s a matter of technique, sort all the hashtags by numerical values in descending order, color-code or put a label in front of each (water, sunrise, sunset, forest), follow the links of each hashtag and visually control the output of images so that there are not many spam photos , which do not correspond to the topic, it is better to delete such hashtags, as a result, you will get a ready-made hash array of 100-500 pieces in size. Now you can already work with this data to post this photo on Instagram.
Video tutorial with Excel spreadsheet
Before publishing the next photo, using filters, we “turn off” all “clouds”, all “water”, all “sunrises” and “sunsets” and leave the classic hashtags (brown text color), mixed (black color) and competitive (green), those which are most suitable for the new published photo. Select 30 hashtags from the middle of the list and use them for this photo. The selected list from the entire array of hashes falls approximately into the most obscure "region B" on the curve of our graph, where not the most popular hashtags on the selected topic, but not the youngest ones either.