Beer Efes (Efes) - a description and features of a Turkish quality drink.

Efes Rus is one of the brewing companies on the Russian market, a division of the international company Anadolu Efes. Efes Rus has six breweries in its assets - in Kaluga, Ufa, Kazan, Novosibirsk, Ulyanovsk and Vladivostok and 1 malting complex. The group includes the enterprises OJSC PO KV-Solodovpivo, LLC KV-SibPivCompany, OJSC Amstar.

Company Facts

The first bottle of beer at the Moscow-Efes Brewery was released on June 7, 1999. It was Stary Melnik beer.
Every brewing job creates ten jobs in related industries
Beer produced at the factories of the EFES group of companies in Russia can be bought in 15 countries around the world
The fleet of the EFES group of companies in Russia includes about 1300 vehicles and 2 locomotives
Today in Russia there are 99 offices of the EFES group of companies, 5 breweries and 4 malt houses

Story

In 1999, the international brewing company EFES Beer Group opened its own production in Moscow - the first plant of the current EFES Group. The first bottle of beer at the Moscow-Efes Brewery left the assembly line on June 7, 1999. It was Stary Melnik beer. Today, our portfolio includes 12 well-known brands, including Efes Pilsener, Bavaia, Warsteiner, Old Miller, Polar Bear.

Initially, the production capacity of the plant did not exceed 10 million decaliters of beer per year, today this figure is 45 million decaliters. At that time, the company employed only 250 people, but this team of professionals was ready for growth. Today, the company employs more than 4 thousand people.

In 2009, the Russian brewing industry was affected by the economic crisis, which led to a 4.8% reduction in production. On January 1, 2011, an increase in excise duties on brewing products came into force, which led to an increase in prices and caused a reduction in production by 5.7%. In this situation, we remained optimistic and achieved growth despite the crisis - EFES Group ended 2010 with a 12% increase in sales. This was made possible thanks to our employees - dedicated to their work, ready for non-standard solutions, open to new ideas.

Brands

BavariaGreen
beer warsteiner
Full Knockout
Zhigulevskoe
Falcon
Gold Mine Beer
Polar bear
Stary Melnik From the Barrel
Efes Pilsner
Golden Barrel
Miller Genuine Draft
Grolsch
Pilsner Urquell
Velkopopovicky Kozel
Redd's
Holsten
Peroni Nastro Azzurro
Amsterdam Navigator
My Kaluga
Three heroes
Simbirsk
Vladpivo
Knight of Primorye
icy

Factories

Branch of ZAO Moscow-Efes Brewery in Kazan
Novosibirsk
Branch of CJSC Moscow-Efes Brewery in Ufa
Branch of CJSC Moscow-Efes Brewery in Kaluga
Branch of CJSC Moscow-Efes Brewery in Vladivostok
Branch of CJSC Moscow-Efes Brewery in Ulyanovsk

Efes Rus is one of the largest players in the domestic beer market. After the merger in 2012 with the Russian structure of SABMiller, the sales network of the combined company includes 150 distributors - about 2,500 exclusive "field" agents.

Company Facts

The first bottle of beer at the Moscow-Efes Brewery was released on June 7, 1999. It was Stary Melnik beer.
Every brewing job creates ten jobs in related industries
Beer produced at the factories of the EFES group of companies in Russia can be bought in 15 countries around the world
The fleet of the EFES group of companies in Russia includes about 1300 vehicles and 2 locomotives
Today in Russia there are 99 offices of the EFES group of companies, 5 breweries and 4 malt houses

Story

Brands

BavariaGreen
beer warsteiner
Full Knockout
Zhigulevskoe
Falcon
Gold Mine Beer
Polar bear
Stary Melnik From the Barrel
Efes Pilsner
Golden Barrel
Miller Genuine Draft
Grolsch
Pilsner Urquell
Velkopopovicky Kozel
Redd's
Holsten
Peroni Nastro Azzurro
Amsterdam Navigator
My Kaluga
Three heroes
Simbirsk
Vladpivo
Knight of Primorye
icy

Factories

Branch of ZAO Moscow-Efes Brewery in Kazan
Novosibirsk
Branch of CJSC Moscow-Efes Brewery in Ufa
Branch of CJSC Moscow-Efes Brewery in Kaluga
Branch of CJSC Moscow-Efes Brewery in Vladivostok
Branch of CJSC Moscow-Efes Brewery in Ulyanovsk

Ephesus - Turkish quality beer. The manufacturing company produces not only hop products, but also soft drinks. They spread all over the world: in Russia, Europe, Asia, the CIS. The company owns 14 factories where beer is brewed, 6 complexes where malt is produced and hops are processed. The sales volume is impressive, the company is among the ten leaders in the world.

Description of Ephesus beer

The production of beer of this brand began in the 50s. last century. Since then, it has only been developing and making itself felt at various competitions, such as: World Beer Cup, Monde Selection, Superior Taste Award, International Stevie Awards, etc.

The dark beer of this brand is associated in color with cola, under the sun's rays it changes shade to ruby. The foam lasts for a long time, as it should be in an intoxicating drink. The aroma is like a neat mixture of malt, toffee, molasses. The taste combines not just hops with caramel, but also chocolate with dried fruits. Fortress - 6.5%.

The most popular and awarded type of Efes brand of foam is Efes Pilsener. It has a golden color, the foam is resistant, remains on the walls of the glass. The sweet taste of malt is complemented by a subtle bitterness of hops, suitable for fried chicken, pork ribs. Fortress - 5.0%.

Efes Xtra is a light classic beer. The foam is persistent but not high. The smell of the product combines notes of malt, fruit and hops. The beer is dense, smooth, the taste of malt is felt first of all, then white bread, grape juice, caramel from fruits are felt. The intoxicating drink has a strength of 7.5%.

A mixture of dark and pale malts contains exclusively Efes Fusion. The drink has an amber color and persistent foam. The sweetness of the apple in the aroma of this product and the hops in second place, in the first place - strong malt. Beer refreshes, increases appetite, it can be taken as an aperitif.

Efes Malt is a transparent, amber color. The white cap of foam stands for a long time and remains on the walls of the glass. In aroma, hops are much inferior to malt. The taste of malt also dominates, there is malic acidity, which adds originality to the drink. Chilled beer reveals all the notes of taste better. Fortress - 5.0%.

Manufacturer and brewing features

Efes beer is owned by the Anadolu Efes brewing corporation. It ranks first in the sale of intoxicating drink in Turkey. Efes Pilsner drink from this manufacturer is sold in more than 70 countries around the world.

Initially, Efes brand products were produced only for Turkish buyers, later they began to export them. Production expanded, the number of breweries grew every year. The company registered seven types of hops and barley, introduced innovations in brewing. 1986 was distinguished by the fact that in Turkey for the first time they began to pour the drink into cans.

An important point in brewing is that the product is not pasteurized, but immediately filled with a tank (a large metal barrel for transportation). The goods are not stored in a warehouse, but are delivered to the desired cities. This allows you to keep the aroma of a fresh drink.

Varieties of Ephesus beer and their cost

Ephesus produces products of different brands from all over the world: Zolotaya Bochka, Zhigulevskoe, Grolsch, Chernigovskoe.

A case of Korona Extra beer will cost more than 1,000 rubles, and a package of Krombacher Radler, consisting of 24 half-liter cans, costs more than 2,000 rubles.

20 bottles of Stella Artois (non-alcoholic) costs no more than 1 thousand rubles. 1 bottle of Becks 0.5 l costs about 50 rubles, and Warsteiner Premium Verum 0.33 l - 100 rubles.

Drink Based Cocktail Recipes

If you are a lover of cocktails, then you can make them yourself from Efes beer.

For the Radler cocktail, you will need a bottle of Warsteiner, lemon juice, lemonade (0.5 l) and syrup for it. Mix the syrup with the soda, then pour this liquid into the beer. Add remaining ingredients and drink.

The next cocktail is Princess. It includes Efes Pilsener, ginger, white grapes. Berries need to be cut in half, mixed with ginger. The resulting mixture should be poured with cold beer. The drink is ready.

Honigbier Honey Cocktail has a simple recipe. First you need to heat up the light German beer Bavaria, without bringing it to a boil. Then add honey and oatmeal flakes to it. Mix everything and pour cognac or vodka. Such a cocktail warms and improves mood.

The Gourmet cocktail will appeal only to experimenters who like to try something new and unusual. To prepare it, you need to pour 2 bottles of Green Beer into a saucepan, mix with cinnamon and lemon zest. Then bring the mixture to a boil.

At the same time, mix half a glass of dry white wine and 2 tsp, starch. Pour this mixture into boiling beer and turn off the heat. Then pour another half a glass of wine and pour 150 g of sugar. Reheat the mixture, then pour in the raw egg mixed with the lemon juice.

The drink has a specific taste and not everyone will like it.

Efes ("Efes")

Efes is a Turkish beer brand owned by Anadolu Efes, part of the Anadolu Group. The corporation produces beer, malt and soft drinks in a wide geographical area, including Turkey, Europe, Central Asia, the Middle East, Russia, the CIS.

Anadolu Efes operates as a global company, exporting three quarters of its products to over 70 countries. In terms of sales, it is the 6th largest brewer in Europe and the 14th largest in the world.

Among the assets of one of the key players in the region are 14 breweries, 6 malt complexes, and a hop processing plant.

History reference. Anadolu was founded in the early 1950s by the Özilhan and Yazıcı families. As a result of the merger of Erciyas Biracılık (Istanbul) and Ege Biracılık (Izmir) breweries in 1969, the Efes Beverage Group emerged, named after the ancient city of Ephesus. Since the 1990s, the holding has been actively expanding abroad.

In order to strengthen its position in the global market, Anadolu Efes has entered into a strategic partnership with SABMiller. Under an agreement signed in 2012, Anadolu Efes took over the obligations of SABMiller in Russia and Ukraine and became the second largest beer producer in Russia.

In 2017, Anadolu Efes signed an agreement with AB InBev to merge their assets in Russia and Ukraine.

In addition to the flagship brand Efes Pilsener, the company produces beer under the Gusta, Mariachi, Marmara trademarks.

In international markets, in addition to its own product line, Efes Beer Group offers a wide selection of local brands: Stary Melnik, Pole Medved, Zhigulevskoye, Yantarnoye, Zolotaya Bochka, Velvet, Ak Bars in Russia; "Karaganda" in Kazakhstan; Vitanta Premium Classic in Moldova; Weifert, Weifert Belo, Pils Plus, Zajecarsko Pivo and Standard in Serbia and Montenegro. The Efes Beverage group produces Warsteiner, Bavaria Premium, Zlatopramen and Sol under license in Russia. Efes is also the largest local shareholder of the Coca-Cola franchise in Turkey.

Awards

World Beer Cup, USA:

1996 - Bronze (Efes Pilsen) medal.

Monde Selection, Brussels:

2001 - Gold (Efes Dark) medal;
2010 - Silver (Efes Fusion) medal;
2014 - 4 silver (Efes Xtra, Efes Pilsen, Efes Malt, Efes Pilsen Unfiltered) medals;
2015 - 5 gold (Efes Xtra Shot, Efes Malt, Efes Pilsen, Efes Xtra, Efes Pilsen Special Series:10) and silver (Efes Pilsen High Alcohol Draft) medals;
2016 - 3 gold (Efes Xtra, Efes Malt, Efes Xtra Shot) and silver (Efes Pilsen) medals;
2017 - The highest award of the International High Quality Trophy (Efes Xtra Shot), gold (Efes Brewmaster Series Amber Ale, Efes Xtra, Efes Malt, Efes Xtra Shot, Efes Pilsen,) and silver (Efes Pilsen Unpasteurized) medals.

Superior Taste Award, Brussels:

2010 - 2 gold stars award (Efes Fusion);
2014 - Crystal Taste Award (Efes Pilsen), 3 gold stars (Efes Malt, Efes Pilsen), 2 gold stars (Efes Xtra, Efes Pilsen Unfiltered);
2015 - 3 gold stars (Efes Pilsen, Efes Malt), 2 gold stars (Efes Pilsen Special Series: 10, Efes Xtra, Efes Xtra Shot);
2016 - Crystal Taste Award (Efes Malt), 3 gold stars (Efes Malt, Efes Pilsen), 2 gold stars (Efes Xtra Shot, Efes Xtra);
2017 - 3 gold stars (Efes Pilsen, Efes Malt), 2 gold stars (Efes Xtra, Efes Xtra Shot, Efes Brewmaster Series White Ale, Efes Brewmaster Series Red Ale), 1 gold star (Efes Pilsen Unpasteurized).

International tasting competition of beer, non-alcoholic and low-alcohol drinks, Kyiv:

2015 - Gold (Efes Pilsener) medal.

International Stevie Awards:

2015 - Silver (Anadolu Efes) medal in the category "Food and Drinks".

Platin Global 100 Awards, Turkey:

2017 - First place (Anadolu Efes) in the Drinks category.

Types of beer Ephesus

Efes Dark, 6.1%

A typical European-style dark lager. The color resembles Coca-Cola: dark brown, in the light - with a ruby core. Creamy fine foam lasts long enough, leaving a "lace" on the walls of the glass. The aroma is a mix of roasted malt, molasses, toffee, dried apples.

In a sweetish-malty taste, tones of caramel, dried fruits, chocolate, burnt sugar are balanced by subtle bitterness of hops. The body is dense, carbonation is medium. Great refreshing beer for the hot season.

The original product made in Turkey has a slightly higher strength than licensed in Russia - 6.5%.

Efes Pilsen, 5.0%

The flagship variety, which brought the largest number of international awards to the brand. At the Russian factories belonging to the Efes group, beer is produced under the Efes Pilsener brand.

It has a characteristic golden-straw color for a pilsner, the foam is moderately plentiful, but it keeps well and sticks to the walls of the mug. The aroma is honey, with herbaceous and floral notes. The taste is soft, well balanced - the hop bitterness does not interrupt, but complements the sweetness of the malt.

It will make a worthy gastronomic pair of fried pork ribs, grilled chicken, tuna carpaccio.

Efes Xtra, 7.5%

A strong version of an American pale lager. The color is bright golden, with a hint of copper, the foam cap is low, but dense and does not settle for a long time. The aroma has a grain-malt component, in the background - tones of baked apple, pear, grassy hops.

The carbonation is medium, the body is smooth, full and dense, which is expected from the initial wort extract of 15%. The taste is also dominated by the sweetness of malt, complemented by notes of white bread, fermented grape juice, fruit caramel. The bitterness of hops is palpable, but not intrusive, alcohol is manifested by warming warmth and a slight pungency.

A good winter beer that can emphasize the taste of hearty meat snacks: dry-cured ham, smoked pork ribs, roasted turkey.

Efes Fusion, 4.7%

A light lager introduced to the Russian market in 2008 by Efes Rus. The premiere of beer in the fusion style was accompanied by a large-scale advertising campaign, in which the popular Mumiy Troll group took an active part. When brewing, a unique mix of malts is used - dark and light varieties Efes.

It has a rich amber color, transparent to the light. In the glass it forms a dense, finely porous head of foam. The aroma has strong malt tones, in the background - hop spice, sweet apple. The taste is clean, refreshing, with noticeable fruitiness and slight bitterness.

Efes Malt (Efes Özel Harman Malt), 5.0%

A classic German pilsner in the interpretation of Turkish brewers, which replenished the brand line in 2012. Beer golden-amber color, completely transparent. The foam cap is white, fine-grained, quite persistent. The aroma is pronouncedly malty, hop tones sound muffled.

The body is light, medium density, high carbonation. The soft taste is dominated by the sweetness of malt, notes of rye bread crust and spices, light apple sourness bring variety.

Beer Ephesus

Many have heard about Efes Pilsener beer, but not everyone knows that it appeared in Turkey, where it quickly became a sales leader. To date, this drink is sold in 60 countries, and a number of foreign countries own a franchise for the production of this foam, including Russia.

Peculiarities

Pennoe got its name in honor of the ancient city of Ephesus, once located in Asia Minor on the west coast and ranked second in the ancient world after Rome. Turkish brewers make a drink according to old recipes that have been known since the formation of the ancient city.

The modern history of Efes Pilsener began in 1969, and this drink immediately found fans.

Also, the brand itself has repeatedly received awards, among which there is a medal of the European Institute of Quality Monde Selection.

Starting from the second half of the 1990s, the Turkish beer brand Efes began to develop its product in the foreign market by acquiring breweries in other countries. The production of this foam takes place in a number of foreign countries, including Russia, Georgia and Kazakhstan.

Efes Pilsener is a pale pilsner (bottom-fermented beer). The Turkish company has a wide range of beer, but Efes Pilsener is considered the leading variety, which is the only product produced at the brewery in Russia.

Ephesus, brewed in Russia, is distinguished by a less distinct bitterness, a more pronounced aroma of hops and the presence of sweetish notes in the aftertaste. In any case, both versions of the drink are worthy of their attention.

Everything is developing rapidly these days, and the Ephesus manufacturer is also not going to lag behind the trends. A new marketing gimmick was the sale of tank beer. Such a drink immediately after production at the brewery is bottled in barrels. Free from preservatives that help prolong the product's shelf life, this beer is delivered faster to beer bars and cafes, where it is consumed "fresh".

Manufacturer

Efes Pilsener is owned by Anadolu Efes Corporation. In Russia, since 1997, the Efes Rus company has been producing this drink, which has 6 factories in the country and 1 malt complex and also produces tank beer.

Product line

Efes Pilsner (2.13; 3.1)

The flagship in the line of the Turkish brand, which is available in our country. Light beer with a rich taste and hop bitterness. In Russia, it is produced in glass bottles and aluminum cans, in volumes of 0.45 liters and kegs with a capacity of 30 liters.

Efes Dark (2.6; 3.11)
Dark foamy, has a high alcohol content.
Efes Light (1.47; 2.4)
A light pilsner with a reduced alcohol content.
Efes Ice (1.45; 2.16)
Light ice-beer.
Efes Xtra (2.18; 2.79)
A strong pilsner produced since 1993. Won the "gold medal" at the Monde Selection competition.
Efes Fusion (2.2; 2.15)
For its manufacture, light and dark malt is used. This beer is brewed in Russia, but it is unlikely that you will be able to try it, since it is produced only for export.
Efes Xtra Shot (-; -)
It is the brand's strongest drink. Available in a volume of 237 ml.
Efes Non-alcoholic (1.28;-)
Non-alcoholic version of Ephesus with a light refreshing taste.

Efes Radler (1.67;-)

Contains about 60% lemon and lime juice in its composition. This results in a low alcohol content. This "cocktail" is perfect as a soft drink to quench your thirst.

Cost in stores

The cost is indicated in rubles for 0.5 liters in the following online stores:

* - the price of beer at the cauldron in rubles for 0.45 liters of drink.

3 drink-based cocktails

Beer with sour cream

The cocktail at first glance seems strange due to the combination of products such as sour cream and a foamy drink, but it is a good energy drink and is recommended for people who are underweight.

The cocktail is served in a tall glass or in a beer mug.

Ingredients:

Light beer - 330 ml
Sour cream - 200 gr.

Cooking:

Pour sour cream into a glass;
Add 100-150 ml of beer, mix thoroughly;
Add the rest of the foam, mix again.

The cocktail will turn out white with an unusual taste, in which it is difficult to distinguish beer and sour cream separately.

Kolaveizen

A German recipe for an alcoholic cocktail based on just two ingredients: beer and cola.

The cocktail is served in a weighty glass, you will need a shaker to prepare it.

Ingredients:

Light beer - 2/3 parts*
Cola - 1/3 part

*If you want the cocktail to be sweeter, then these ingredients should be used in a 50/50 ratio.

Cooking:

Cool drinks;
Pour them into a shaker, mix thoroughly;
Pour the cocktail into a glass. Ready!

depth bomb

An unusual shot-in-beer cocktail. Worth a try!

To prepare a cocktail, you will need a burner and a cocktail spoon.

Ingredients:

Light beer - 200 ml
Passion fruit liqueur - 15 ml
Mint liqueur - 15 ml
Triple sec liqueur - 15 ml

Cooking:

Pour 2/3 foam into a tall glass;
Pour the mint liqueur into the shot;
Using a cocktail spoon, layer on the passion fruit liqueur and then the triple sec liver;
Set fire to the shot and lower it into a glass of beer.

"Efes" is rightfully considered a unique intoxicating drink, as it is made according to ancient Turkish recipes that are not similar to European ones.

Its history began in the 2nd half of the 20th century, but it has already won fans around the world, being considered the best-selling Mediterranean foam and becoming the “face” of Turkey in the brewing industry. The Russian Efes Pilsener differs from the Turkish one, but also competes with other brands in the local market.

Be that as it may, Efes Pilsener is spoken of as a brand that has proven itself both in Russia and abroad. It has earned the trust of beer fans for its quite decent taste and reasonable price.

Turkish beer

Turkish beer "Efes"

Indeed, every tourist who has chosen a beach holiday in the resorts of Turkey in the summer is well aware of the refreshing, slightly intoxicating taste of Turkish beer. However, not many tourists are familiar with the history and traditions of brewing in Turkey.

Despite the fact that Turkey is a Muslim country, where the population is very religious, and the Koran imposes significant restrictions on the consumption of alcohol, you can buy a bottle of Turkish beer everywhere, however, drinking it on the go or in public places (parks, mosques and even streets) is manifestation of a lack of culture.

On the contrary, in hotels, especially those operating on an all-inclusive basis, Turkish beer literally flows like water. Tourists should remember the name of beer in Turkish: bira, and you need to pronounce it with an emphasis on the last syllable. Bir bara - one beer, iki bira - two beers. It may seem surprising, but beer was brewed in Turkey in 1970, i.е.

relatively recently (due to the large influx of German tourists who traditionally consume huge volumes of this drink).

Turkish beer "Gusta"

The leader in Turkish brewing is the Efes Beverage Group, which produces 80% of beer in Turkey. Ask any tourist about a brand of Turkish beer and he will name Efes Pilsen without hesitation. This is a light - golden light beer, which is characterized by a rich soft taste, slightly reeking of hop bitterness.

Many tourists complain that Efes Pilsen beer is diluted in Turkish hotels. This is a common misconception. After all, the brewers supply Turkish Efes Pilsen beer to hotels in aluminum pins that are inaccessible for opening and mixing. The reason lies elsewhere.

As a rule, hotels order cheaper Efes Light beer, which is characterized by a significantly lower alcohol content. Despite the leading brand Efes Pilsen, other brands of beer are brewed in Turkey. For example, in the resort area you can find beer bottles with "stickers" well-known in Russia: Turborg and Carlsberg.

I must say that these brands control up to 20% of the Turkish beer market. In addition, local brands such as Venus Pilsner and Troy have been actively developing in recent years.

Turkish beer "Gusta"

And the Efes Beverage Grou brewery produces beer under the Gusta and Marmara trademarks. The first beer is hazy, with a banana flavor that brightens up the fruit. Marmara - strong beer, has a transparent golden color with a bright fruity aftertaste. The strength of this beer is added by the glucose content. In his recipe, you can see rice.

In conclusion of a short article about Turkish beer, it should be noted that in the trading network in Turkey this low-alcohol drink is sold in aluminum cans or darkened glass containers. The cost of one bottle is from 2 to 3 dollars.

When buying Turkish beer in roadside restaurants (during lunch on an excursion), the cost can reach $ 5 for a 0.5 liter can.

Moreover, in restaurants the cost of a bottle of beer reaches 8-12 euros! Therefore, many tourists in Turkey choose hotels with an all-inclusive system, where drinks are included in the price of the tour and therefore are released without any restrictions.

Ephesus Brewing Company

Efes Beverage Group– Established in 1969 in Turkey, a brewing company. Today it consists of more than fifty breweries in Turkey, Russia, CIS countries and Eastern Europe. The headquarters is located in Istanbul, branches in Ismir.

It is named after the ancient city of Ephesus, which is located next to the brewery in Ismir. The company has the largest market share in Turkey with approximately 82%.

Efes is one of the eight largest beer producers in Europe, has breweries in Turkey, Russia, Kazakhstan, Moldova and Serbia and produces a total of about 34 million hectoliters of beer. The most famous and produced brand in the company's lineup is Efes Pilsen.

The company is also a sponsor of the well-known basketball team Efes Pilsen S.K, which has been playing in the Euroleague basketball for many years in a row. Ephesus is also a sponsor of the Turkish Futsal Championship.

In addition to the flagship brand Efes Pilsen, the company also produces other brands of beer:

Efes Dark - Lager with an alcohol content of 6.5% and notes of caramel on the palate.
Efes Light - Low Calorie - 122.7 calories and 3.5% alcohol.
Efes Xtra - Lager with an alcohol content of 8.0%.
Efes Ice - Softer beer, 4.2% alcohol.
Efes Dark Brown - A dark lager with an alcohol content of 6.1% and a coffee and chocolate bouquet.

Other brands of Efes Beverage Group:

Gusta is also a brewing company bought by Ephesus.
Mariachi - produces aromatic brands of beer with lemon and agave flavors. Mariachi 4.2% alcohol and Mariachi Black 6.0% alcohol.
Marmara - strong beers Marmara Kırmızı 6.1% alcohol and Marmara Gold 4.1% alcohol.
Ritmix - fruit non-alcoholic drinks.

Many international brands are produced by Efes Beverage Group and sold in Turkey. For example Miller Genuine Draft, Beck's, Foster's Lager.

Ephesus also produces such well-known brands in our country as Stary Melnik, Polar Bear, Sokol, Krasny Vostok, Solodov, Zhigulevskoye, Yershistoye, Amber, Velvet, Bohemian Light, AkBars. Karaganda beer is produced in Kazakhstan.

In Moldova - Chisinau Blonda, Chisinau Aurie, Chisinau Draft, Vitanta Premium. In Serbia - Weifert, Weifert Belo, Pils Plus, Zajecarsko Pivo and Standard.

The brands Warsteiner, Bavaria Premium, Amsterdam Navigator, Zlatopramen, Sol are also produced under license in Russia.

In Turkey, Ephesus owns 82% of the market. Ephesus exports its products to more than 50 countries around the world. The company also owns 9% of the Russian market, 9% of Serbian, 23% of Kazakhstan and 72% of Moldova.

In April 2009, the company decided to change the design and logo of its most famous beer, Efes Pilsen.

Turkish beer Efes (Efes)

Beer can hardly be called a national Turkish drink. However, despite the fact that the restaurants and bars of Istanbul offer the widest range of famous beer brands, the most popular of them is, perhaps, Efes Pilsen (Pilsener), which appeared on the market back in 1969.

Turkish holding Anadolu Efes Biracılık ve Malt Sanayii A.Ş. (Anadolu Efes, www.anadoluefes.com), together with its divisions and affiliates, produces and bottles (bottles) beer in Turkey, Russia, as well as a number of CIS countries, southeastern Europe and the Middle East.

By the way, the Efes Beer Group, which is part of it, sponsors the Istanbul basketball team Efes Pilsen S.K.

The name of the popular Turkish brand is easily explained.

Recall that the ruins of the ancient city of Ephesus, which have become the most popular attraction in Turkey, are located near Izmir, where one of the holding's breweries is located. The most common bottom-fermented beers in Europe are usually called "lagers".

At the same time, in many countries, most local varieties of lager are called Pilsen beer, which brewers from Bohemian Pilsen (now the Czech Republic) brewed for the first time back in 1842. They say that it was this delicate golden drink with excellent taste that gave rise to the custom of drinking beer not from wooden or ceramic mugs, but from glass goblets.

In addition to the traditional Efes Pilsen, the holding's products include, for example, low-calorie Efes Light or caramel-flavored Efes Dark, with notes of coffee and chocolate Efes Dark Brown or high-alcohol Efes Xtra, in addition, Turkey's first wheat beer Gusta and Gusta Dark, Mariachi and Mariachi Black lime or agave flavored beers, Marmara Gold and Marmara Kırrmızı strong beers, and the classic Bomonti beer. As you know, the production of a drink so popular in Europe at the beginning of the 20th century was established in Istanbul by the Bomonti family of Swiss brewers, whose surname gave the name to the semtu in the Sisli district, where the first brewery was located.

Turkish beer

Turkey is one of the most popular tourist destinations in the post-Soviet space. And since tourists come here, it means that the host country is trying to satisfy all their desires.

And one of the desires that often dominate a large part of tourists is to drink beer. Turkish industry is actively responding to this desire. Although back in the seventies of the last century, only one Turkish beer was brewed here - “Tekel Birasi”.

The tourists were sad, but they had no choice. Now the situation is more fun.

Turkish beer can be bought in cafes, shops, restaurants - after all, the purchase - sale of alcoholic beverages in this country is regulated by more loyal laws than in European countries or in the same America. But the local mentality does not encourage the use of alcohol, including Turkish beer in public places.

Turkish beer is primarily Efes beer. If only because the brewing company "Efes Beverage Group" controls three-quarters of the local market. This company owns five factories and three malt houses - the production of malt for the manufacture of Turkish beer.

As marketers of “Efes Beverage Group” proudly declare, their company is among the ten largest brewing companies in Europe.

By the way, until the mid-nineties, both in Russia and Ukraine, it was possible to find Turkish beer without any problems, since it was exported here, until their own breweries began to be created.

And although these factories belong to the same Efes Group, which began to develop the markets of Cyprus and Serbia, nevertheless, the income from the export of Turkish beer fell.

The company has taken the path of expanding the range of products offered to consumers - lovers of Turkish beer - products. New brands of foamy drink have appeared. These are “Gusta” and “Marmara”.

Turkish beer "Gusta" has a recognizable banana aroma, has a peculiar hazy yellow color with a pink tint and a refreshing sour taste. The aftertaste is enriched with hop bitterness. Beer knits a little. Refers to the classic varieties of wheat beer. The alcohol content of this product is five percent.

The Turkish beer “Marmara Kirrmizi” is slightly stronger at just over six percent alcohol. It is a drink of light golden color with a very pronounced fruity aroma. The taste is also fruity, malty, and the aftertaste has pear notes. This Turkish beer contains not only traditional hops and malt, but also rice.

Another Turkish Beer Producer

Yes, that's right, in the singular. Because the remaining twenty-five percent of the Turkish beer market in the country belongs to the Danish company Carlsberg, which announced itself in Turkey in 1969.

Initially - until 2008 - the Danes owned a controlling stake in the local company "Turk Tuborg", which had its own brewery in Izmail, quite steadily supplying forty million decalitres of beer annually.

But then almost ninety-seven percent of the shares began to belong to the CBC Group, so now we can talk about a monopoly on this part of the Turkish beer market by Danish producers.

They produce local brands of Turkish beer "Troy" and "Venus Pilsner", as well as the world famous "Tuborg Gold" and "Carlsberg".

Brand: Efes Pilsner

Brand launch year: 1969

Industry: food industry

Products: beer

Brand Owner: Efesrus

Efes Pilsner is the flagship brand of the EFES group of companies in Russia. The brand is named after the ancient city of Ephesus, the political and cultural capital of Asia Minor, the second most important city of the ancient world after Rome. This beer is brewed according to old recipes, known since the existence of the famous city.

branded beer Efes Pilsner appeared in 1969. It was produced at first in Turkey and for the Turkish consumer, standing out among the products of other manufacturers with a dark brown, strongly rounded glass bottle.

In 1977, the company began expanding its production facilities and acquired a brewery in Adana. In 1995, a brewery in Ankara joined the holding, and three years later, the Marmara Bira ("Marble Beer") brand, produced in the city of Lüleburgaz in western Turkey, joined the company.

In the last decades of the 20th century, the trademark Efes Pilsner significantly strengthened its positions and increased profits. At the same time, she made a significant contribution to the development of Turkish industry and economy due to the ever-growing demand for barley and hops, the mass cultivation of which became a stimulating factor for agriculture. In 1971, a hop processing plant was built in Bilijik, and in 1984 a malt factory was opened in the city of Konya. During its history, the company has not only registered seven different types of barley and hops, but also developed a number of innovations that increase the volume of processing of these raw materials.

In 1986 at the factory in Izmir Efes Pilsner was the first in Turkey to be bottled in aluminum cans. In 1993, it was under this trademark that "light" beer with a reduced alcohol content (3%) was released. And almost immediately, in response to increased demand from consumers, there was a strong Ephesus Extra. Since that time, Efes began to develop the marketing credo of an advanced brand, constantly being ahead of competitors in terms of innovation and the introduction of advanced technologies into production. For example, in 1996 the company updated its packaging line with a focus on making containers from 100% recyclable materials.

Turkey got its first dark beer in 1998 Ephesus Dark, which began to be bottled in original bottles, and since 1999 also in five-liter kegs. This year Ephesus celebrated its 30th anniversary with an embossed can.

In 2000, the company merged several Turkish breweries under the single name Anadolu. Ephesus. At the same time, the holding received a license for the production of Miller Genuine Draft, and two years later for the production of Beck's.

2004 was marked by the appearance on the market of several new products from Anadolu Ephesus. The production of Marmara Gold was launched, bottled in both aluminum cans and glass bottles. The successful 5 liter dark beer project continued. And, finally, there was an unusual fruity-malty non-alcoholic drink Ritmix. A little later, a liter package was added to the regular size Marmara Gold bottles. In 2005, a license was obtained to produce Australian Foster's.

Since its founding Efes Pilsner paid great attention to the support of Turkish sports and culture. As for many other beer brands from different countries, such sponsorship greatly contributed to brand recognition both at home and abroad. With the support of a network of breweries, a sports club was founded back in 1976. Efes Pilsner, and since 2002 Ephesus became the official sponsor of the national futsal team.

The company supports a fairly wide range of cultural activities: from music to cinema and from archeology to theater. One of the most notable events is the annual blues festival. Thanks to this attention to social activities, Efes Pilsner became one of the most prominent participants in the cultural and social life of Turkey.

Today beer with logo Efes Pilsner supplied to more than 50 countries in Europe, Asia and America. As a result of a professional marketing policy, products Ephesus in the 80s it came to Germany, and ten years later it was rightfully considered an international brand.

Currently Anadolu Ephesus conducts active production in six countries: Turkey, Russia, Kazakhstan, Moldova, Serbia and Romania. It should be noted that in the markets of each of the listed countries, the company has gained a dominant position by purchasing some of the popular brands of local beer and supplementing them with a number of its own. So, in Russia, the Anadolu holding Ephesus owns the rights to release such items as "Old Melnik", "Polar Bear", "Falcon", "Krasny Vostok", "Zhigulevskoye", "Yantarnoye", "Solodov", Green Beer, Gold Beer Mine and others. In addition, German Warsteiner, Czech Zlatopramen, Dutch Bavaria Premium and Amsterdam Navigator and Mexican Sol are produced under license at Russian factories.

Despite the developed international network, most of all beer Efes Pilsner associated with Turkey. In this country, 4 out of 5 beers are produced by the Anadolu holding Ephesus. In addition to its traditional names, the company sells well-known foreign varieties on the Turkish market, produced under license at its own production facilities.

Efes in Russia

The first brewery in Russia owned by the group Ephesus, began construction in 1997 and entered the production process two years later. His work began with the release of a completely new title "Old Miller". Before the release of this beer, Turkish specialists carried out a serious research work to identify the tastes of the Russian consumer, which were taken into account in the new drink. In 2000 "Old Melnik" became a sponsor of the football team, and the anniversary of the trademark was celebrated by the first "Wings" festival in history.

In 2003, the production of a plant in Rostov-on-Don was launched, the construction of which had begun two years earlier. Almost simultaneously, a brewery in Ufa joined the company, bringing with it the Sokol and Polar Bear trademarks. The first of them in 2004 gained wide popularity thanks to an extraordinary advertising campaign, which was awarded more than once.

In 2005 and 2006 the company Ephesus in Russia continued its rapid development with the acquisition of beer brands and the introduction of new ones to the market. In 2007, such a novelty as bottled draft beer "Old Melnik" appeared on sale.

In April 2009, the last restyling took place Ephesus. Now Efes Pilsener beer is bottled in green glass bottles of a new shape with a redesigned label and logo. The updated packaging distinguishes it from competitors on store shelves. Thanks to restyling Ephesus has become more modern and dynamic – in full accordance with the requirements of the market.

In March 2012 Anadolu Ephesus and the SabMiller brewing company announced the formation of an alliance, the result of which was the combined group Efesrus. The purpose of the association is to take a leading position in the Russian market of brewing products. Through an alliance with SabMiller, the company Efesrus became the second largest brewing company in the Russian market in terms of sales.

Popular in 50 countries on all continents of our planet. It was first brewed in 1969 according to an old recipe known since the existence of the ancient city of Ephesus. It has a clear fresh taste with mild bitterness and slightly sweetish tints. The aroma of the amber drink has notes of bread, hops, fruits and corn. Lager is produced at 11 plants of the EFES group located in five countries of the world. Today Efes beer is the company's flagship drink, it has won numerous awards and is appreciated by discerning gourmets.

The EFES Brewing Group was formed in 2012 as a result of the merger of two giants: EFES Beer Group and SABMiller. EFES Beer Group was founded in Turkey in 1969 and owns plants in six countries. It supplies various varieties of intoxicating drink to 65 countries of the planet and is one of the five leading beer producers in the Old World. No less famous is the SABMiller company, founded in South Africa in 1865. She was one of the first to enter the post-Soviet market, having acquired a brewery in Kaluga in 1998. It was here that the first beer of a well-known international brand was brewed in Russia. Today, the combined group owns 8 modern breweries and 4 malt processing complexes.

Efes is the title brand of the company, and its management closely monitors the quality of branded beer. In 2009, another restyling was made, as a result of which the shape of the bottle, its label and logo changed. As a result, Efes lager received a recognizable modern and creative appearance, it is simply impossible to confuse it with competitors. Only the great taste of beer loved by many fans around the world has not changed.

"Efes" — price in WineStyle

Efes beer is affordable for the widest range of consumers - the cost of one can in WineStyle stores starts from just 70 rubles. This item is sold in lots of 24.

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